- Start with the best design you possibly can
- Spend at least three months creating initial content before hitting the publish button.
- Decide on a clear publishing schedule.
- World Domination Strategy
- Create a Compelling Story Be Remarkable
- Clearly Answer the “Reason Why”
- Prioritize Writing and Marketing Over Everything Else
- Be Bigger than I Really Am –
- Media Coverage: “It’s important to remember that an internet link is essentially an endorsement.” (ea. New York Times)
- Site Reviews: In addition to the invaluable advice, having a professional review done for you sends a signal that you are serious about your site. (ea. Chris Garrett and Men with Pens)
- Build Long-Lasting Relationships: (ea. Twitter, LinkedIn) Tell the world via Facebook, word of mouth or etc…, Strategic Guest Posting, Answer Every Email from Readers
- Carefully Introduce Products and Services
The 1k Words Requirement. (optional) This is a self requirement he imposed on himself to write at least 1,000 words with each post. I believe that a post that gets right to the point and delivers the message clearly no matter what the length is more desirable. I love a good research piece, but when it comes to a opinionated essay I rather it sound personal than academic.
The 5 Marketing Actions. (He says 5, but there are 6 actions listed)
- Publishing a “Daily Ass-Kicking,” passing on good information, and otherwise connecting with people through Twitter
- Sending out review copies of my products and manifestos
- Reaching out to other experts, colleagues, and readers
- Scheduling and outlining a product launch
- Writing my affiliates to discuss their marketing efforts
- Building relationships with journalists — perhaps through Peter Shankman’s Help a Reporter Out service or people I already know
…to be continued…